Are microtrends coming to an end? Is the new trend to avoid trends?

Microtrends have dominated the fashion world in recent years, creating a fast-paced cycle of trends that disappear as quickly as they emerge. Of course, some trends have left a lasting mark, such as cottagecore in 2020, barbiecore in 2023, and 2024's office siren, country, and coquette aesthetics. But will this change in 2025?

Before the pandemic, trends were broader and more enduring. During the pandemic, time seemed to stop, and we felt an even greater urge to experiment and share, which essentially birthed the microtrend era. Additionally, TikTok and Instagram Reels created a platform for trends to flourish, but this quickly spiraled out of control, turning trends into something that now feels akin to memes.

are they coming to an end?

After years of rapid changes and countless microtrends, 2025 feels a little different. We seem to be in a more self-care-focused era (evident in the shift from FOMO to JOMO). This era has introduced “isms,” which are lifestyle aesthetics inspired by different it-girls. Each “ism” follows a distinct aesthetic based on the it-girl leading it but shares the goal of promoting self-care and a healthier lifestyle.

Beyond the “isms,” there’s an abundance of videos everywhere offering advice on caring for both the mind and body. Meanwhile, it has become increasingly difficult to keep up with trends because, as mentioned, they vanish as quickly as they appear. This has made it nearly impossible for the average person to keep up financially, leaving the wealthiest individuals as the only ones able to follow “all” the microtrends. In the U.S., credit card debt has hit record levels, and given the country’s significant cultural influence, this speaks volumes.

is the new trend to avoid trends?

This doesn’t mean the absolute end of microtrends, though. In a way, microtrends are fun, and their sheer volume has shaped how brands communicate with consumers. Nowadays, consumers expect brands to be aware of these trends and even incorporate elements of them into collections (if the brands are bold enough).

Additionally, people no longer dress solely based on the season (winter, summer, spring, or fall); instead, they choose outfits depending on the occasion and location. It’s less about “what season are we in?” and more about “what am I doing, and where am I going?”

This year seems to be leaning toward embracing personal style, slowing down, and following trends selectively or more cautiously to avoid breaking the bank. That’s why defining your personal style is so important: it helps you maintain your true identity, avoid getting lost in the sea of trends, and stay true to who you are.