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What is an IT BAG? Why are they so iconic?
- Gaby Camargo
- Dec 2, 2024
- 4 min read
Some bags seem to have a magical quality: just by appearing on the arm of the right celebrity or in a curated Instagram feed, they become the object of worldwide desire. These are the famous It Bags. More than simple accessories, they represent style, exclusivity, and that status everyone wants to achieve.
Have you ever wondered what makes these bags so special? Are It Bags a recent trend or something that has existed for a long time? If these (or similar) questions have crossed your mind, stick with me because in this post, I’ll uncover everything about these pieces that make history in the fashion world!
History of It Bags
The journey of It Bags begins in the 1930s with the creation of the iconic Louis Vuitton Speedy. Originally designed as a functional bag, the Speedy gained notoriety in 1965 when Henri Louis Vuitton adapted the model for the legendary actress Audrey Hepburn. Her timeless charm turned it into a symbol of sophistication.
Over the decades, It Bags evolved, marking different eras of fashion. In the 2000s, bags like the Fendi Baguette and Chanel 2.55 solidified their status as must-have items for fashionistas. In the 80s, Karl Lagerfeld brought a modern twist by relaunching the piece with the famous intertwined "CC" clasp, keeping the classic essence but adapting it to new generations. The 2.55 isn’t just a bag, it’s a symbol of timeless style and innovation in the fashion world.
Why do some bags become iconic?
The limited production of certain bags makes them even more desired — and a perfect example of this is the iconic Hermès Birkin. Despite being widely known and flaunted by celebrities, acquiring a Birkin is a real challenge, even for those with money. Hermès is extremely selective with its customers: to purchase a Birkin, you must be a frequent and active buyer, building a solid relationship and a certain level of exclusivity.
So, don’t be fooled by how many people you see carrying a Birkin. Many times, these bags are fake because the process of acquiring an original one is complex and restrictive. This only increases the prestige and mystique surrounding this coveted item.
Additionally, the influence of celebrities on the fashion world is undeniable. Just one photo of icons like Kendall Jenner or Hailey Bieber with the right bag can turn it into a global phenomenon. This influence is amplified by social media, especially Instagram and TikTok, which amplify trends and elevate bags to the status of cultural icons. Functionality combined with style is essential. It Bags that manage to combine sophisticated design with practicality have a higher chance of winning over modern consumers who value both aesthetics and daily use.
The Influence of Icons in the Creation of IT BAGS
Behind the iconic Hermès Kelly and Birkin bags are fascinating stories of muses who inspired these pieces. Grace Kelly immortalized the bag that now bears her name in the 1950s by using it in a photo for Life magazine. The model, originally created to carry saddles, became a symbol of elegance and sophistication.
The Birkin, on the other hand, was born in 1984, during a flight where Jane Birkin complained about the lack of practical travel bags. Sitting next to her was Jean-Louis Dumas, president of Hermès, who created a custom design to meet her needs. The result was one of the most desired accessories in the world, with a waiting list of up to two years. These bags not only tell stories but represent exclusivity and a personal touch that makes them unique in fashion.
Main IT BAG Trends
The It Bags of today follow certain trends and cater to different styles and occasions. Some of the main bets for future It Bags include:
Maxibags: Spacious and functional models remain popular, especially in neutral tones and soft leather.
Cherry Red: Bags in deep red tones, like burgundy and cherry, stand out as statement pieces.
Furry Textures: Bags with furry finishes, like shearling and teddy, are gaining space, adding a cozy and sophisticated touch to accessories of the season.
Unusual Shapes: Creative shapes such as hearts, stars, and triangles transform bags into unique pieces.
Denim Details: Denim invades the world of bags, solidifying itself as a versatile material that easily complements different looks, from casual to elegant.
Models on the Rise & Most Expensive
Currently, various bags dominate the fashion world, such as It Bags from Hermès, Chanel, Fendi, Balenciaga, Loewe, and JW Anderson. They are items of desire, with some reaching astronomical prices, standing out for their exclusivity and sophistication.
The most expensive IT Bags include:
Hermès Himalaya Crocodile Diamond: This bag is among the most expensive on the market. Made from Niloticus crocodile skin, with 18-carat white gold hardware and diamonds ranging from 9 to 10 carats, it costs around $450,000.
Hermès SO-Black: An iconic model no longer in production, which increases its rarity and price. Its price range starts at $40,000.
Hermès Birkin 35 Diamond: One of the most luxurious versions of the famous Birkin, made from crocodile leather and adorned with diamonds, priced around $300,000.
Hermès Mini Kelly: A smaller version of the famous Kelly, which, although more affordable compared to other models from the brand, can still cost between $9,000 and $40,000.
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