The main makeup trends for 2025!

While everyone is already planning their summer looks, I’ve got my eyes on the makeup trends that will define the 2025 season—and let me tell you, there’s plenty of exciting stuff on the horizon! From that "no-makeup" glow to some unusual tricks that will transform your summer beauty routine. Trust me: I’ll show you what’s trending in street style and on the runways so you can step into summer ready to shine!

Highlighter

If there’s one thing that will dominate the summer of 2025, it’s highlighter! Known internationally as pearl skin, this trend brings a radiant glow that goes beyond just the cheeks. Now, highlighter is applied to strategic points like the forehead, nose, and even lips, creating a luminous and fresh effect. To make application easier, new stick and roll-on highlighters are super practical and great for touch-ups throughout the day, ensuring you always look radiant!

Anok Yai - Met Gala 2024

Main makeup trends for 2025!

Bronzer

This summer, bronzer will be your best friend, but with a new twist! The trend is to use bronzers with shimmering particles that give a radiant and lightweight finish. This type of bronzer is perfect for achieving a luminous effect, similar to the natural tan Gisele Bündchen is famous for. It’s easy to apply and adds a healthy, fresh look to your skin, ideal for hot days. With this trick, you can achieve that summer glow that makes all the difference!

Boyfriend Blush

"Boyfriend blush" is the new sensation dominating the makeup world and promises to be one of the biggest highlights of summer 2025. Inspired by the idea of a blush that looks carefree, as if you’ve just returned from a date or spent time in the sun, this trend focuses on generously applying blush to the apples of your cheeks. The result is a healthy, radiant effect that looks naturally flushed. Ready to try this new blush trend? Go for boyfriend blush and make your makeup even more stylish and effortless!

Main makeup trends for 2025!

Boyfriend Blush

Colored Mascara

Get ready for a big change in lashes! Classic black mascara is stepping aside to make way for colorful versions in the summer of 2025. This trend is all about authenticity and expressing yourself through makeup. Using vibrant colors not only adds a bold touch to your look but also reflects your individuality.

This summer, dare to be yourself and let your lashes tell your story!

Colored Mascara

Colored Mascara

Natural Lashes

The departure of black mascara isn’t just due to the rise of colorful versions! Another standout trend this summer is skipping mascara altogether. This style focuses on a lighter, natural look, putting the spotlight on other areas like the lips. It’s the perfect choice for anyone who wants a fresh and effortless look with that simplicity that suits the season.

Shimmering Lips

Summer has that radiant vibe that calls for extra shine on the lips, and shimmering lips are perfect for it. For an even more impactful and luminous effect, apply a gloss with shimmering particles. To add that extra touch, try highlighting your Cupid’s bow and the center of your lips before finishing with gloss. This tip guarantees a radiant and super-modern result, perfect for the season!

Wine-Colored Lips

It’s rare to see wine tones trending in the summer, as they’re usually stars of the fall/winter season. But in 2025, this shade is set to take over sunny days! To adapt to the season’s light vibe, go for a subtle effect, like that natural “blurry” look, achieved with softly bitten lips. Lip tints and tinted balms are great for creating this delicate and sophisticated look while keeping the summer freshness.